Smile Hospitality Consultancy
Smile Hospitality Management Team has a combined 68 years of hospitality management experience. Our teams experience includes dozens of turnarounds and the complete repositioning of 3½, 4 and 5-Star Hotels including complete renovation, rebranding of both independent and branded hotels.
We execute value-added and opportunistic investment strategies designed to mitigate risk and maximize value for our investors. This investment approach capitalizes on the broad experience of the leadership at the firm and leverages integrated structures to drive efficiencies throughout the life cycle of all investments.
Smile Hospitality' value-added strategy primarily seeks to acquire existing properties that demonstrate the proposition for value creation through change of use, repositioning of the asset and hands-on asset management.
The opportunistic strategy generates value by acquiring, developing, and redeveloping hotels in order to reposition the assets with highest and best use in mind.
Through the firm's extensive network, Smile Hospitality has been able to identify opportunities that capitalize on market inefficiencies and underserved niche's in order to generate superior risk adjusted returns.
Most institutional investors view hotels as a niche investment class and place fairly strict limits on their hotel exposure. That viewpoint makes sense when one considers the relatively small size of the hotel market, the operating complexities of lodging properties, the daily “mark-to-market” on room rates and the cyclical nature of the industry. Interestingly, we believe that this cycle could be different and that hospitality assets will comprise a much larger share of most institutional portfolios, especially those of private equity funds and large family offices, and for a more sustained period than we’ve seen in past recoveries.
Understanding and evaluating the complex range of decisions and implications that must be considered as a hotel or resort operator requires experience and intuitive reasoning with a dedicated focus on an owner’s particular investment goals and needs. It also requires the ability to recommend solutions based on the substantial depth of services and experience that Smile Hospitality provides.
Concept & Strategy Development
SHC works with owners to collectively envision the best and most successful use for their property, and to strategize realizing the vision. Comprehensive brainstorming sessions consider options, maximize assets, determine feasibility, with the goal of creating a beguiling, distinctive, one-of-a-kind hotel. Alternative Land and Village Planning, Historic Conservation, and Preservation Services are also available.
Financial Analysis
& Projection
We develop operational projections and pro-formas to help forecast financial ability to finance debt and show potential return on equity. Services include Financial Analysis and Projections, Accounting, and Capital Raising Strategy.
Operational Review
& Management
Working with existing management, SHC reviews and streamlines operations and systems to maximize both efficiency and guest experience. Our areas of expertise include Boutique Hotel Management, Operations & Departmental Setup, Restaurant, Spa, Clubs, Management & Staff Recruitment, Staff Training, Hotel IT Setup, Standards Creation and Implementation, and Amenities.
Development Collateral
SHC can create a Project Summary document for presentation to investors, stakeholders, and financing institutions, to include an executive summary, compelling visuals, a detailed project and company description, market and competitive analyses, financial review and projections, and development team bios.
Marketing &
Affiliate Development
Our marketing services include Public Relations, Website and Brand Development, Collateral, Mailing Lists, Social Media, Photography, and Copywriting. Through many years in the industry, we have strong relationships with affiliates and will work with you to identify the best partners for your property.
From Construction to
Turn Key
SHC works integrally with the design and development teams to ensure the functional and aesthetic needs of guests, staff, and owners are planned for and implemented during all phases of design and construction/renovation.
